Pan-African e-commerce firm Jumia and B2B agtech startup Twiga Foods are collaborating to deliver farm products in Kenyaemploying adaptive measures throughout COVID-19.
In 2019, Jumia became the first VC funded tech company in Africa to list on a significant exchange, the NYSE. Primarily based in Nairobi, Twiga raised a $30 million Series B round in October and declared plans to expand its food supply network business to West Africa.
Both firms are supported by enterprise capital from U.S. investment bank Goldman Sachs.
Following the collaboration, Jumia will sell bundles of Twiga’s fresh produce on its e-commerce website. Jumia’s delivery fleet will pick up orders from Twiga’s sorting and distribution facilities and then complete the last mile, contact-free delivery. The transactions will be money solely utilizing Jumia’s JumiaPay app, based on Jumia Kenya CEO Sam Chappatte.
The arrangement is meant to leverage the strengths of both corporations while offering a safer and extra affordable method for households to obtain foodstuffs by the coronavirus crisis, which began to hit East Africa in March.
Co-founded in Nairobi back in 2014 by Peter Njonjo and Grant Brooke, Twiga Foods is concentrated primarily on connecting the produce of Kenya’s farmers more efficiently to pricing and marketplaces. The company serves around 3,000 shops per day with products through a community of 17,000 farmers and 8,000 distributors.
Twiga will benefit from Jumia’s B2C e-commerce platform and Twiga from Jumia’s B2B produce network, based on Jumia’s Kenya CEO.